At Front Toward Friend Plush, we believe in creating products that spark joy, laughter, and connection. Born from the innovative minds of the Whisky Project, our mission is to take nostalgic military designs and reimagine them into something fun, huggable, and uniquely unforgettable.

Our star creation, “Clay the Claymore,” transforms the iconic Claymore mine into a charming plush companion. It’s a conversation starter, a collectible, and a perfect gift for those who appreciate a clever blend of humor and design.

We take pride in crafting high-quality, imaginative products that inspire smiles and foster camaraderie. Whether you’re a fan of military history, a collector of quirky items, or someone looking for the perfect gift with a twist, Front Toward Friend is here to deliver creativity, comfort, and a dash of whimsy.

Thank you for being part of our journey—we’re excited to share the joy of Clay with you!